The first of its kind in South-east Asia, the scheme offers corporations the chance to bid for the right to convert a station to showcase its identity and even name it after themselves.
CGC or Credit Guarantee Corporation Malaysia Berhad is the leading credit guarantee provider to small and medium-sized enterprises (SMEs) in the country, especially those with insufficient collateral or without collateral or track record to gain access to credit.
It is only apt that CGC “owns” the station since it is directly connected to the Kelana Jaya Business Centre where CGC’s headquarters are located.
“We are pleased to have secured the naming rights for the Glenmarie LRT station. By collaborating with Prasarana, we will bring our brand closer to Malaysians and create greater brand awareness of CGC which is in line with our aspiration to be the household name for SMEs by 2020,” said CGC president and CEO Datuk Mohd Zamree Mohd Ishak in a press statement.
Officially operational since June last year, the station is a new stop under the LRT Line Extension Project.
The station is part of the LRT Kelana Jaya Line which runs between Gombak and Putra Heights and integrated to sister LRT Ampang/Sri Petaling Line at Masjid Jamek station and connected to the Monorail Line at KL Sentral station.