Prasarana Integrated
Development Sdn Bhd
(PRIDE)
  • At a Glance

    Create advertising, marketing and retail opportunities for local and international brands across Prasarana's assets.
    Prasarana Integrated Development Sdn Bhd or PRIDE was established to provide Prasarana with the capability to study and seek economic potential in land banks and real estates assigned to the Group by the Malaysian government.
    Apart from operating public transportation services, the Group also owns several properties such as LRT stations, depots and Park ‘n Ride facilities. PRIDE is skilled to manage and develop these commercial properties with the aim to generate a stable long-term income for the Group and create business opportunities for its surrounding communities.
    Moving forward, PRIDE aspires to be the sought-after partner among top property developers in Transit-Oriented Development (TOD) projects in the country. PRIDE also hopes to be an influencer to the property sector and developments of commercial areas near to existing and future LRT alignments. 
  • Projects By PRIDE
    As of today, PRIDE has successfully achieved milestones of its own through various projects. 

    • Latitud 8 
    • TTDI Segaris
    • Station-naming
    • Multi-Storey Carpark at Gombak LRT Station 
    • Multi-Storey Carpark at Ampang LRT Station
  • Board Of Directors
    Datuk Syed Mohamed Syed Ibrahim (Chairman)
    Datuk Wan Selamah Wan Sulaiman
    Dato’ Sri Azmi Abdul Aziz
    Dato’ Mohd Zahir Zahur Hussain
    Ir. Ahmad Nizam Mohamed Amin
    Megat Khairulazhar Khairodin
    Zulkifli Mohd Yusoff
  • Our Key Executives
    Dato’ Mohd Zahir Zahur Hussain
    Chief Executive Officer (CEO)
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