Prasarana Integrated
Development Sdn Bhd
  • At a Glance

    Create advertising, marketing and retail opportunities for local and international brands across Prasarana's assets.
    Prasarana Integrated Development Sdn Bhd or PRIDE was established to provide Prasarana with the capability to study and seek economic potential in land banks and real estates assigned to the Group by the Malaysian government. 
    Apart from operating public transportation services, the Group also owns several properties such as LRT stations, depots and Park ‘n Ride facilities. PRIDE is skilled to manage and develop these commercial properties with the aim to generate a stable long-term income for the Group and create business opportunities for its surrounding communities.
    Transit Oriented Development (TOD) is a site specific project that is fundamentally shaped by either their close proximity to rapid transit or within the same site of the transit node. It is currently recognized worldwide as one of the most effective measure to reduce the usage of private vehicles and simultaneously increases the ridership of public transportation.
  • Projects By PRIDE
    Property Department, PRIDE carries with its name the experience in developing Transit Oriented Development (TOD) lifestyle through “Rail + Property” approach. This is achievable by transforming Prasarana’s idling station land into an integrated mixed development. With 6 TOD projects currently on-going and few more in the pipe-line, PRIDE is set to become the “Preferred Partner” in the implementation of TOD projects in Malaysia. As of today, PRIDE has successfully achieved milestones of its own through various projects. 

    • Latitud 8 @ Dang Wangi LRT Station
    • Mixed Development
    • Located on top of Dang Wangi LRT station (Kelana Jaya Line).
    • Only 2 stations from KLCC and 3 stations to KL Sentral.
    • Latitud8 is an extension of a modern and contemporary urban lifestyle connected to the beautiful greens of Bukit Nanas.
    • Ara Damansara LRT Station
    • Mixed Development
    • The development spans across 14.92 acres of prime freehold land in Ara Damansara.
    • Located around 6.5 kilometers from Subang Airport which Rapidkl feeder bus provided from the station to Subang Airport with a frequency of 15 to 30 minutes.
    • Lot 1233, Brickfields / Tun Sambanthan
    • Mixed Development
    • Adjacent to Tun Sambanthan Monorail station
    • This development is located beside the Klang river which is within the River of Life project and a stone’s throw away from KL Sentral. 
    • IOI Puchong Jaya LRT Station
    • Mixed Development
    • Strategically located next to existing well-known IOI Mall Puchong, along Lebuhraya Damansara-Puchong Highway and within Bandar Puchong Jaya Township.
    • Awan Besar LRT Station
    • Mixed Development
    • Nearby the Awan Besar Interchange of KESAS Highway with access to Bukit Jalil and Puchong. It’s a one-stop hub with a perfect mix of corporate offices, serviced suites and retail outlets.
    • Kelana Jaya LRT Station
    • Mixed Development
    • Located along Lebuhraya Damansara-Puchong (LDP) within the vicinity of Taman Megah, Petaling Jaya
    • TTDI Segaris
    • Serviced Apartment (Duplex Suites)
    • Located within 1km to TTDI MRT Station. It complements a lifestyle that thrives in style and class, accentuated by pockets of memorable moments within the grand duplex residences. For more information, please visit
    • OKR Depot
    • Mixed Development
    • Property Location: OKR Depot, Jalan Klang Lama, Bedford Business Park, Kuala Lumpur

    • Melawati Depot
    • Mixed Development
    • Property Location: Melawati Depot, Jalan Melawati 6, Taman Melawati, Kuala Lumpur

    • Multi-Storey Carpark at Gombak LRT Station
    • 6 level parking building with 1,260 allocated bays and 1 special level for Ladies Drivers only

    • Multi-Storey Carpark at Ampang LRT Station
    • 6 level parking building with 1,140 allocated bays and 1 special level for Ladies Drivers only. With 200 bays for motorcyclist

    • Station-naming rights
  • Our Key Executives
    Zulkifli Mohd Yusoff
    Chief Executive Officer (CEO)
  • Board of Directors
    YBhg Datuk Syed Mohamed Syed Ibrahim
    Encik Zulkifli Mohd Yusoff
    Muhammad Nizam Alias
    Ang Yoke Kee
    Encik Mohd Rafizee Abdul Rahman
    Muhammad Yazurin Sallij
    Muhammad Yasin
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