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BUS Advertising
BUS
1. Benefits of Bus Advertising
Reaches all parts of the city and beyond
Over 860 buses moving around Klang Valley (approx. 980 housing estates)
Reaches at least 77 million people a year
Large and noticeable
Large bus sizes make advertising powerful, attention grabbing and hard to ignore
Long operating hours
6am to 12 midnight, ensure advertising is constantly shown to the public
Relevant
Ideal for tactical short to medium term communication strategies. Selected routes, demographics and geographic targeting possible
2. Bus Advertising Media Reach
RapidKL
820 buses
151 routes
3.5 mil per month average
RapidPenang
315 buses
52 routes
2.5 mil per month average
RapidKuantan
126 buses
16 routes
450,000 per month average
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